Perfect solutions for worst problems faced by Restaurant owners

Praveen
  • 03 Jul 2020
food delivery software

Establishing a successful restaurant business comes with its own set of challenges. In this article we will look at some of the problems faced by restaurants and how we can overcome it using our food delivery software.

1. Find a Unique selling proposition (USP)

Problem

Like any other industry, restaurant business also requires an USP to beat the competition.  

Solution

Add something to your restaurant that will make customers remember you. It can be anything like encouraging a pet cafe, adding a theme, having your own special meal, Dinner in bed, using swings for chairs or a menu that is poetic

2. Food safety issues and solutions

Problem

Food safety is at the centre of your business and you may encounter many problems like raw materials not arriving on time, lack of temperature controlled transportation and contamination. These needs to be addressed

Solution

Find a reliable food transportation company that is not too expensive and does not compromise on quality. Give your staff proper training on health and hygiene practices and also make sure to clean and sterilize the accessories used for cooking and sanitize their surfaces. Always think about the safety of the customers when in doubt about the expiry of a food item and make sure to not serve them to customers as it may lead to their sickness.

3. Restaurant Management 

Problem

Finding the right team and empowering them with the management should be done as you as an owner might not have the time to reach everywhere

Solution

You need to find a management team that is capable of running the restaurant business smoothly and generate revenue.

This does not mean your complete absence from the restaurant operations but on the contrary just making your team well versed with the operations so that you can concentrate on other aspects of your restaurant business. Keep your team motivated and inspired by giving them incentives for their good job. Train them efficiently so that they will have a clear view of their duties, responsibilities, hierarchy and team structure.

4. The element of customer service

Problem 

This is a very important factor that will have a huge impact on your future. You need to give good customer service but it can be a great challenge when some customers turn disrespectful or disruptive when they are under the influence of alcohol and ask for more.

Solution

If from the side of the customer there is no specific issue and is a pleasant experience then be a little more pleasant towards them. In short, train your staff to be accommodating and be firm at the same time. Especially in the case of excessive alcohol consumption. Empower your staff to take their own decision and they can inform the customer that no more alcohol will be served and that a cab has been called to drop them off.   

5. Restaurant marketing challenges

Problem

Marketing is also very important as far as your restaurant is concerned. Even if you don't have an allocated budget for it, still you can promote your restaurant for free and get good results

Solution

Always respond to the reviews online. Work on setting up a good website which is well optimized and responsive. Interact with your customers through Social Media. Leverage the power of email marketing to send personalized offers. Design a customer loyalty program

6. Managing costs and budget

Problem

Planning your monetary resources is very important as exhaustion of money will spell the end of your restaurant business

Solution

You can avoid this difficulty by planning a good restaurant budget and consulting with an accountant who will give you a fair idea on how to manage your expenses judiciously 

7. Employee attrition 

Problem

Employees joining and leaving shortly is a big headache for restaurant owners leading to financial losses.

Solution

Make sure that you hire people who are ready to build a career at your establishment. Assure them of a good career opportunity with your establishment.

8. Lack of technological advancement 

Problem

Make your operations more advanced by implementing technological solutions to your operations as this can help you to improve your business and make more revenue. You can never expect customers to find you one fine day and walk into your restaurant. You will have to reach them by going to where they are by making your presence felt more, online

Solution

It is advised that you have your own food delivery software to reach more people online. Once you have your own ordering platform make it mobile optimized and also make sure to keep the ordering button easy to locate.

Also switch to online payments and modern POS. Partner with companies that provide automation services to upgrade your restaurant operations to the next level.

9. Have more online reach

Problem

Trying to get more customers online without spending more is a problem that many restaurants face due to the presence of food delivery portals and the commission they charge.

Solution

Optimize your website for both SEO and sales. Make your restaurant present on online directories like Yelp and Tripadvisor. Also contact companies that provide services to integrate an online ordering system to your restaurant business.

To conclude

Setting up a restaurant that lasts the test of time requires hard work and perseverance. In this article I have addressed some of the problems that restaurant owners face and the solutions to them, so that you can establish a restaurant business that generates more revenue.

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